Bachelor of Science in Business/Marketing - Bachelor Degree at University of Phoenix
| Program |
Bachelor of Science in Business/Marketing |
| Degree |
Bachelor Degree |
| Category |
Business & MBA/Marketing & Advertising |
The Bachelor of Science in Business with a concentration in Marketing is designed to develop students creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.
