It was found that the college selection process is closely intertwined with the selection of a vocation and the choice of a high school curriculum. Most respondents set their career goals first and then, based on the education required to achieve these goals, decide which high school curriculum to enter and whether or not college is needed. It was also found that the college selection process is neither well executed nor well informed. In general, students with higher Scholastic Aptitude Test scores and college-educated parents were more likely to enter each phase of the decision process earlier, and tended to be less influenced by pragmatic factors such as cost and location and more interested in the institutions' academic programs.
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High school students considered the academic program, cost, location, and views of parents, guidance counselors, and alumni.
