There are four reasons students choose a particular college or university: location, academic major, size and cost. While students can find this information on a web site, it may not provide them with a sense of "institutional fit." For this reason, it is essential that students visit schools, talk to professors, see the student body, and get a sense for the school location. Colleges and universities also want an "institutional fit" as those students who "fit" are more likely to be successful.
[ Source : New Hampshire Postsecondary Education Commission ]
Colleges are located in big cities, suburbs, and small towns throughout the country. Some enroll tens of thousands of students; others enroll only a few hundred. Some are public; others are private. Some private institutions are affiliated with religious institutions; others are not. Some schools enroll only women, others only men.

The type of institution best suited to your child depends on his or her individual needs and talents. Your child can begin focusing on the choice of a college by considering the following questions:
In order to choose a college, you and your child should ask the following questions about the nature and quality of the schools in which your child has an interest. You may also find answers to these questions in the colleges' catalogs or in reference books on colleges. Ask these questions when you meet staff in the admissions office of the colleges.
[ Source : US Department of Education ]